Black Coffee and Kicking the Furniture (Or, Why Writing a Decent Business Plan is So Hard).Every year investors receive hundreds, thousands even, of business plans. And most of them are hopeless. Worse, they’re dull. They ramble, they waffle, they pad. They’re...
It’s interesting how resistant this one seems to be. I’ve lost count of how many times I’ve heard speakers say it, books say it, investors say it. Opportunity starts with customers. It’s obvious, right? Yet it’s a perspective that seems to get lost time and...
